3 Benefits That Come From Sponsoring a Sporting Team
I’m sure you see it every time you go to a football game or watch sport on television – the logos of companies that are sponsoring a specific team. These days, all sporting teams have sponsors. Now, your company may not have enough money to sponsor a national or international team, but this doesn’t mean that you should avoid sponsorship altogether. You can get the same benefits, albeit on a smaller scale, if you sponsored your local sporting team. Here is why businesses do, and should, get involved in sponsoring their local sporting team.
You can utilise business to business networking opportunities- Sporting sponsorship is great for B2B networking opportunities if you are in the B2B field. Chances are that you won’t be the only business sponsoring a team but chances are that many of the people who are in the team or associated with the team (i.e. their children participate) will be business owners or decision makers that need or want your product. You need to get yourself out there to be successful with this though. You have to turn up to games and to club events. You have to get to know the other sponsors and people around the club. Once they know you and trust you they will buy from you because you are a club sponsor.
You can build brand recognition for your business- Sponsoring a local sporting team is great for brand recognition as, if the sporting club is doing their job properly, your logo should be in front of all their members and fans regularly. The more often they see your logo, the more likely they are to remember it. The more likely someone is to remember your logo, the more likely they are to call you in the future if they need your product or service.
You can build goodwill in the local community- Also, it is in your best interest to shout from the rooftops the fact that you are a sponsor of your local team. Helping out people in the local community is a great way to be seen to care. It builds goodwill towards your business. People like dealing with businesses that they have good feelings towards. Let people know that you are sponsoring your local team. Let them know that you care and you will get more customers in no time.
You don’t have to be sponsoring a big team to get a return on investment from supporting a sporting team. As I’ve outlined above there are three great benefits that you can get.