Extreme Sport


Introduction: A New Chapter for Nike Golf Post-Tiger Woods

The golfing world was abuzz with the news of Tiger Woods parting ways with Nike, a partnership that had become as iconic as the player himself. This marked the end of an era for many fans, stirring emotions and prompting speculation about the future of Nike in golf. However, far from signalling a retreat, Nike has continued to assert its dominance in the sport, boasting a roster of talent that blends established stars with exciting newcomers.

Among these talents is Tom Kim, a name that symbolises the brand’s unwavering commitment to nurturing the future of golf. Nike’s catalogue of sponsorships is a testament to its enduring legacy and foresight, showcasing a commitment to excellence that transcends individual partnerships.

For golf enthusiasts looking to capture the essence of Nike’s innovation and style, Function18 offers a curated selection of Nike golf apparel. Drawing inspiration from Nike’s top athletes, Function18 ensures that golfers of all levels can access the same cutting-edge technology and fashion-forward designs endorsed by the pros. Whether braving the unpredictable British weather or seeking to make a style statement on the green, Function18 bridges professional gear and amateur passion.

As we explore the luminaries of Nike Golf’s current roster, it becomes clear that the brand’s influence in shaping the future of golf apparel still needs to be improved. Let’s delve into the stories of these top players and how they continue to carry the Nike torch forward.

Rory McIlroy – The Continual Champion

Rory McIlroy’s association with Nike is more than just a sponsorship; it’s a partnership that has flourished over the years, underscored by a staggering $200 million contract extension in 2017. This collaboration speaks volumes about McIlroy’s standing in the golf world and Nike’s confidence in him as a leading figure. McIlroy’s golfing pedigree is indisputable, with more than 20 PGA Tour victories, including four major championships. His remarkable consistency and flair have made him a fan favourite and a symbol of excellence on the global stage.

The Northern Irishman’s recent performances, featuring two wins and numerous top 10 finishes, further attest to his elite status and significance to Nike’s brand. His well-known camaraderie with Tiger Woods adds a layer of mentorship and legacy, linking past and present Nike icons. McIlroy represents the pinnacle of achievement and the continuity of Nike’s commitment to supporting the world’s best golfers.

For golf enthusiasts inspired by McIlroy’s success and style, Function18 offers an extensive range of Nike golf apparel. This collection allows amateur golfers to experience the same quality and innovation that supports McIlroy’s performance. Whether it’s the latest moisture-wicking technology or garments that offer unrestricted movement, Function18 ensures that golfers across the UK can access apparel at the forefront of golfing excellence.

As McIlroy continues to chase more victories and possibly more majors, his journey embodies the relentless pursuit of greatness that both he and Nike champion. Through Function18, golfers can bring a piece of that excellence to their game, embracing the spirit of a continual champion.

Scottie Scheffler – World Number One

Scottie Scheffler’s meteoric rise to the apex of the golfing world is a narrative of hard work, determination, and a little of Nike magic. As the top-ranked golfer globally, Scheffler’s affiliation with Nike underscores the brand’s knack for identifying and nurturing premier talent. His historic season, boasting two official tournament victories and the Hero World Challenge win, is etched into the annals of golfing lore, marking the seventh-best season score average of all time—a record only surpassed by Tiger Woods.

This incredible achievement solidifies Scheffler’s position in the sport and accentuates Nike’s role in equipping its athletes with gear that pushes the boundaries of performance. Nike’s innovative apparel, designed to enhance comfort, mobility, and endurance, complements Scheffler’s disciplined approach and adaptability on the course. This synergy between athlete and clothing is a testament to Nike’s commitment to excellence at every level of competition.

At Function18, golfers can explore a selection of Nike golf wear that mirrors the quality and performance standards of world number one, Scottie Scheffler. From cutting-edge designs to the latest fabric technology, Function18 provides access to gear that empowers golfers to pursue their personal bests, inspired by Scheffler’s achievements. Whether aiming to improve their game or simply seeking the comfort and style endorsed by the world’s top golfer, Function18’s range of Nike products offers something for every golfer.

Scheffler’s journey, marked by record-breaking performances and unwavering ambition, inspires golfers everywhere. Through Function18, the same high-performance Nike gear that supports Scheffler’s quest for golfing supremacy is made accessible, encouraging golfers to elevate their game to championship levels.

Brooks Koepka – The LIV Golf Star

Brooks Koepka, renowned for his prowess on the golf course and his significant presence in the LIV Golf league, is a testament to Nike’s enduring relationship with top-tier talent across different circuits. Koepka’s journey is marked by a spectacular season, highlighted by two LIV victories and a fifth major win in his career. His consistent performance, culminating in a top-20 finish in two of the season’s other majors, underscores his status as one of the sport’s leading figures.

Koepka’s choice of Nike apparel plays a crucial role in his success, offering him the technological edge required for peak performance. Nike’s commitment to innovation is evident in the gear Koepka wears, which is designed to ensure comfort, enhance mobility, and maintain durability under the rigorous conditions of professional play. This partnership between Koepka and Nike exemplifies the brand’s dedication to supporting athletes who redefine the boundaries of their sport.

Function18 caters to golfers who admire Koepka’s achievements and wish to emulate his style and performance. The platform offers a wide range of Nike golf apparel embodying Koepka’s qualities: resilience, power, and a winning mindset. By providing access to the latest Nike innovations, Function18 enables golfers to experience the same performance and style that supports Koepka’s quest for excellence.

Koepka’s impact on golf and his affiliation with Nike highlight the brand’s comprehensive support for its athletes, regardless of the competition they choose to engage in. Through Function18, golf enthusiasts can access gear that enhances their game and connects them with the spirit of one of golf’s most formidable competitors.

Nelly Korda – The Leading Lady of Golf

Nelly Korda’s ascent in women’s golf has been nothing short of meteoric, establishing her as one of the sport’s most recognisable faces and a pivotal figure in Nike’s roster of sponsored athletes. Korda’s endorsement deal with Nike, initiated at the start of 2023, followed a season that saw her claim a win and seven top-10 finishes on the LPGA Tour. Despite not securing a victory on the LPGA Tour in 2023, Korda’s consistent performance, including six top-10 finishes and a triumph on the Ladies European Tour, underscores her status as a formidable competitor and a leading ambassador for Nike in women’s golf.

Nike’s support for Korda extends beyond merely providing apparel; it’s a partnership highlighting the brand’s commitment to enhancing women’s visibility and success in the sport. The technical innovation and style of Nike’s golf wear, tailored to meet the demands of elite female golfers, reflect Korda’s dynamic playing style and personal flair. This collaboration not only aids Korda’s performance but also inspires a new generation of female golfers to strive for excellence.

Function18 offers a curated selection of Nike women’s golf apparel for those looking to emulate Korda’s success and style. This range ensures that golfers can access the latest in golf fashion and technology, empowering them to perform their best on the course. From moisture-wicking fabrics to designs that offer maximum mobility, Function18 provides the perfect blend of function and fashion, inspired by Korda’s achievements and Nike’s innovative spirit.

Korda’s journey with Nike exemplifies the brand’s dedication to supporting the growth and success of women in golf. Through Function18, female golfers can find attire that enhances their game and resonates with the quality and style championed by one of the leading ladies of golf.

Tommy Fleetwood – Europe’s Ambassador

Tommy Fleetwood’s relationship with Nike Golf stretches back to his amateur days, a testament to the deep-rooted partnership that has flourished as Fleetwood transitioned to professional golf. This enduring alliance has seen Fleetwood evolve into one of Nike’s primary ambassadors, particularly on the DP World Tour. His sponsorship deal, continually renewed throughout his career, underscores Nike’s commitment to supporting Fleetwood’s journey to become an influential figure in golf in Europe and internationally.

Fleetwood’s impact extends beyond his performance on the course; his popularity and the fan-following he commands, especially during major European tournaments like The Open Championship, highlight his role as a bridge between the brand and the golfing community. Playing more regularly in America while maintaining a solid presence in Europe, Fleetwood exemplifies the global appeal of Nike Golf, appealing to a broad audience of golf enthusiasts.

For fans and golfers inspired by Fleetwood’s style and success, Function18 offers a selection of Nike Golf apparel that encapsulates the essence of Fleetwood’s game. From stylish polos to performance-enhancing trousers, Function18 ensures that golfers can access the latest Nike gear, designed with the same attention to quality and performance that supports Fleetwood’s professional endeavours. Whether it’s for playing on a local course or emulating Fleetwood’s look at a major tournament, Function18 provides the apparel to meet the demands of discerning golfers.

Fleetwood’s ongoing partnership with Nike Golf highlights his achievements and popularity and Nike’s dedication to fostering talent and connecting with golfers worldwide. Through Function18, the legacy of this partnership is made accessible to golfers seeking to enhance their game with gear endorsed by one of Europe’s top golfing talents.

Suzann Pettersen – The Veteran Champion

Suzann Pettersen’s illustrious career has firmly established her as a towering figure in women’s golf, with her achievements spanning across the LPGA Tour and the Ladies European Tour. As a double Major champion and the victor of 19 additional tournaments, Pettersen’s legacy is enriched by her victories and her role as a trailblazer in the sport. Her partnership with Nike Golf reflects her elite status and the mutual respect between athlete and brand, highlighting Nike’s commitment to supporting the careers of golf’s most accomplished players.

Pettersen’s fame reached new heights following her captaincy at the 2023 Solheim Cup, where she led the European team to a triumphant retention of the trophy, adding a strategic and inspirational dimension to her already impressive resume. This achievement underscored her influence on and off the course, demonstrating the depth of her impact on the sport.

For golfers who admire Pettersen’s tenacity and skill, Function18 offers a range of Nike Golf apparel that embodies the performance and style befitting a champion of her calibre. This selection ensures that golfers can find gear that provides the perfect blend of functionality and fashion, enabling them to pursue excellence in their game inspired by Pettersen’s remarkable career.

Through Function18, Suzann Pettersen’s legacy is accessible to golfers seeking to emulate the qualities that have defined her career: determination, skill, and a winning mindset. Nike’s sponsorship of Pettersen not only celebrates her achievements but also reinforces the brand’s dedication to elevating the game of golf, particularly for women, showcasing Function18’s commitment to providing access to top-tier golf apparel for all.

Nike Golf’s Stellar Lineup Post-Tiger Era

The departure of Tiger Woods from Nike Golf marked a significant moment in the sport’s history, stirring discussions about the future direction of the brand’s involvement in golf. However, as we’ve explored, Nike’s commitment to the game remains unwavering, with a roster of sponsored athletes that continues to embody excellence, innovation, and the spirit of competition. From Rory McIlroy’s steadfast dominance to Suzann Pettersen’s inspirational leadership, Nike’s catalogue of golf stars showcases diverse talent that spans continents and generations.

This stellar lineup not only reinforces Nike’s status as a leading brand in golf apparel but also underscores its ability to evolve and adapt to the changing landscape of the sport. By supporting a mix of established champions and rising stars, Nike demonstrates a forward-thinking approach that ensures its continued relevance and influence in the golfing world.

Function18 is crucial in making Nike’s cutting-edge golf apparel accessible to a broader audience. Whether you’re inspired by the precision of McIlroy, the resilience of Koepka, or the pioneering spirit of Pettersen, Function18 offers the gear that helps you connect with the qualities you admire most in these top athletes. By providing access to Nike’s latest golf wear, Function18 ensures that golfers across the UK can enjoy the same performance and style as their heroes.

As we reflect on Nike Golf’s journey post-Tiger Woods, it’s clear that the brand’s legacy in the sport is still growing. Instead, it continues to grow, shaped by the achievements and aspirations of its sponsored athletes. Through Function18, golfers can be a part of this ongoing story, equipped with apparel at the intersection of innovation, style, and sporting excellence.