Determining the appropriate keywords and inserting them within your content involves the first step of achieving a successful SEO campaign. Admittedly, without keywords, your site would not be effective. Also, having the right keywords acts as a defining line that separates a site that receives high volumes of traffic and one that suffers from limited traffic.
However, when you browse through a site such as Firestarter SEO (https://www.firestarterseo.com/), you will realize that you need to employ different kinds of keywords to target various audiences at every stage of your sales funnel. In that way, you can reach a wider audience and increase your likelihood of getting more conversions. Continue reading this article to find out the major types of keywords and their features.
Short-tailed keywords
These are short keywords comprising less than three words. Most online users tend to search for short-tailed keywords when looking for information on different search engines. Since these keywords are available everywhere, it becomes challenging to determine the right search intent. Ideally, short-tailed keywords are highly competitive and have substantial sales volumes. They also have limited conversion rates since it is difficult to associate them with the searcher’s intentions. Their distinct features include:
v Excellent search volumes
v Good search intent
v Low conversion rates
v Highly competitive rates
Long-tailed keywords
These are keywords that have more than three words. They are normally more specific than the short-tailed ones. They have a low search volume and are beneficial since they are not highly competitive. Also, long-tailed keywords are easy to locate in the search intent, and they fall in the category of users who have already decided to make a purchase. In this case, the users would like to gain relevant information relevant to their search to make the appropriate purchasing decisions. In summation, these keywords have:
v Specific search intents
v High conversion rate
v Low search volume
v Limited competitive rate.
Product defining keywords
These are keywords that describe a particular product or service. People who search for defining keywords want to understand specific information better, and they fall at the end of a sales funnel. In this case, the content writers who use defining keywords need to design explicit content. Also, every entity of the product needs to be specified with an individualized and detailed description. These keywords have features such as:
v High conversion rates
v Low competition
v Low search volume with specific search intent.
Customer defining keywords
Currently, content designed around the target audience has a higher ranking in search engines. In such engines, one includes clear and reliable information about real people. When you include detailed information, it becomes it for the content to attract more prospects. Also, one can include customer testimonials that highlight how the product or service benefited them. That helps readers to develop familiarity and credibility with the product offered by a certain brand. The features of these keywords include:
v Low search volumes
v Limited competitive rates
v High conversion rates
v Specific search intent
Latent semantic indexing (LSI)
These are thematic phrases or terms with a direct relationship with the main keywords. Their purpose is to assist search engines to understand the webpage content by connecting the phrases to the target keyword and adding context. In particular, LSI is useful in establishing topics that fit with a broad team and target small words based on the dominant keyword. For instance, your LSI keywords might include automatic transmission, vehicle, tires, road, engine, and automobile if you are writing about cars.